HEALTHCARE AND PHARMACEUTICALS

Healthcare and pharmaceuticals - a core strength: Vawser and Associates has significant experience and expertise in the healthcare and pharmaceuticals sector servicing a range of Australian and overseas clients. Healthcare and pharmaceutical research is a significant part of our business and is a core strength of the organisation.   Decision making and prescribing behaviour: Through to use of a full range of qualitative and quantitative research techniques (including online), much of our healthcare research involves exploring and understanding the attitudes, behaviours and perceptions of decision makers, decision making processes and associated drivers of prescribing behaviour. Typical research and strategy work we undertake in this sector includes:  Pre launch market assessments New product / new market evaluations Usage and attitude studies Communications positioning, development and testing Tactics and strategy development and testing Pricing and price modelling Customer satisfaction Key opinion leader / stakeholder research Market intelligence Desk research  Wide range of audiences and indications: Utilising a full range of qualitative and quantitative research techniques, we conduct research with a wide range of healthcare and pharmaceutical target audiences across a wide range of indications and topics.       Typical healthcare and pharmaceuticals audiences we research: General Practitioners Specialists (urologists, interventional cardiologists, cardiologists, oncologists, gynae-oncologists, haematologists, general physicians, sexual health physicians, respiratory physicians, general and specialty surgeons, gastroenterologists, nephrologists, ENT specialists, psychiatrists, infectious diseases, dermatologists) endocrinologists, paediatricians). Key opinion leaders (KOLs)   Pharmacists (retail, hospital, directors of pharmacy), pharmacy assistants)   Patients (cardiovascular, erectile dysfunction, diabetes, asthma / COPD, pain management, infant and adult vaccines, oral rehydration solutions) Hospitals (administration, CEOs, pharmacy, ICU, CCU, theatre, wards, cath labs, rehabilitation, DONs / nurses, IT&T, infrastructure and systems, purchasing / procurement Government (HIC, PABC, TGA, federal, state and local administrators, Area Health Services, Divisions of General Practice) Health insurance companies Medical researchers and medical research facilities / organisations Typical indications we research:   Anaesthesia, sedation Antibiotics Antidepressants / CNS Cardiovascular (hypertension, lipids / cholesterol, CHF, antiplatelet, anticoagulation, angina, stroke, acute coronary syndromes, AF, pacing, ICDs, CRT) Diabetes   Diagnostics (tests, delivery systems, imaging) Dermatology (solar keratosis) Epilepsy Erectile dysfunction Infection control (programs and policy, skin preparations, surgical preparations) Interventional cardiology (Stents and stenting systems, anticoagulation, antiplatelet, IIb/IIas) Oncology (prostate cancer, breast cancer, lung cancer, ovarian cancer, cervical cancer, colo-rectal cancer, myelodysplastic syndromes) Respiratory (asthma, COPD) Vaccines (infant and child, adult, travel, government funded, cervical cancer, shingles, rotavirus, private vaccines)